Amazon gives buyers endless freedom to buy whatever they need. For sellers, though, the product listing process isn’t nearly as simple. While customers can shop from countless categories with a single click, sellers navigate a maze of rules before they can even list a product.
Some products need brand approvals, invoices, certifications, and endless hoops to jump through. Others are wide open to just start selling right away. These easy-access products fall into what sellers know as ungated Amazon products.
Knowing which items are open for anyone to sell and which ones require a bit more hoop jumping is a big deal, especially if you’re just starting out. Selling in ungated categories on Amazon in 2025 lets you skip the often slow approvals process and get your listings up and running. It’s the fastest way to build momentum without putting your account at risk.
Thankfully, in 2025, Amazon has kept many categories unrestricted. This gives new sellers plenty of room to experiment and grow. In this guide, we’ll give you the updated list of 2025 ungated Amazon categories.
What Does “Ungated” Mean on Amazon?
Unlike dropshipping on eBay, setting up on Amazon involves more than finding a product and hitting “list.” Some categories are wide open, while others require miles of red tape.
So, what is “ungated” on Amazon? Simply, an ungated category is one that any seller can list without special approval. There’s no need for brand authorizations, invoices, or extra Amazon documentation requirements. Essentially, you can just add the product to your store and start selling immediately.
The opposite is, of course, the gated category. These areas require Amazon to approve before you can sell. Why? Amazon wants to protect its customers and brands. High-risk categories like health, luxury beauty, jewelry, CPAP, and some electronics are gated.
This is because they attract counterfeits or have strict safety requirements. To sell these, you need to provide invoices, meet certain performance standards, and sometimes even pay a little extra in fees. In other words, they’ve been thrown behind a gate.
Ungated categories, on the other hand, have significantly fewer barriers. As there’s no waiting around for approvals, they’re perfect for new sellers just learning the ropes. In 2025, many of the really profitable niches still have their gates wide open and offer plenty of low-risk options to get your first sales rolling in.
Why Start with Ungated Amazon Products?
Starting an Amazon dropshipping business with ungated products is like choosing the easy lane. There’s no paperwork, no invoices to dig up, and no brands you need to chase up for their approval.
You find a product. Create the listing. Then start selling. For beginners, that speed is everything.
Apart from speed, the biggest benefit is how much less stressful it is. With ungated items to sell on Amazon, you can focus on learning how the marketplace works instead of worrying about rejections and approvals. Every sale can teach you something, like how pricing affects demand, what keywords help you rank, and how to keep customers happy.
These products also carry far less risk. You won’t invest time and money in inventory, only to discover you’re not even allowed to sell it. By sticking to ungated categories early on in your dropshipping journey, you’ll build a foundation for growth instead of constant setbacks.
For intermediate sellers, ungated products offer a far easier way to test new niches quickly. You can expand into different categories, spot emerging trends, and scale faster. This is because there are fewer steps in the process compared to waiting for category approval from Amazon.
What Are the Updated Unrestricted Amazon Categories for 2025?
Amazon changes its selling rules a lot. In fact, the categories you can sell without approval are more like a constantly evolving list than anything concrete for any given year. Categories that were open last year, or even last month, may now require approval. In contrast, some previously gated ones might have loosened restrictions.
This is why checking Amazon Seller Central before listing should be a part of your workflow when listing products and selecting suppliers. For now, here are the main ungated categories on Amazon for 2025—the ones offering the easiest entry with no paperwork.
Below is a quick look at where you can start selling right away in 2025:
| Category | Gated/Ungated | Notes for 2025 |
| 📖Books | Ungated | Easy to list and open to all sellers |
| 🏡Home and Kitchen | Ungated | Huge demand and popular beginner niche |
| 🏢Office Products | Ungated | Widely accessible with consistent sales |
| 🐩Pet Supplies | Ungated | Growing market with simple products |
| 👶Baby Products | Ungated | Good margins with high repeat purchases |
| 🔬Industrial and Scientific | Ungated | Basic tools and supplies have minimal barriers |
| 🎾Sports and Outdoors | Ungated | Low restriction and high-volume sales |
| 🔨Tools and DIY | Ungated | Basic tools remain easy to list |
| 🎨Arts and Crafts | Ungated | Creative supplies with steady demand |
| 💻Electronics Accessories | Ungated | Accessories only and avoid brand-protected goods |
| 🎸Musical Instruments | Ungated | Entry-level products are generally open |
These categories remain open and easy to sell on Amazon because they’re low risk for counterfeits, are everyday items, and don’t require any safety certifications. Unfortunately, though, the open categories alone aren’t enough to guarantee that Amazon seller restrictions still don’t apply.
Amazon sometimes restricts specific brands or subcategories, even within these “no approval needed” areas. Plus, the rules aren’t standardized worldwide. A dog leash in the U.S. might be ungated, but you could still need approval if you’re trying to list the same item in the EU or Australia.
So, if you’re looking for categories you can sell without approval. These are where you’ll find the lowest barriers this year.
List of Ungated Products on Amazon in 2025: Ungated Product Examples and Top Picks
Sellers love to start with products in open categories that get ungated on Amazon. After all, they don’t require approval, are quick to list, and are simple to ship, especially if you’re dropshipping from AliExpress.
Amazon’s open categories are filled to the brim with items that shoppers buy repeatedly, allowing you to build sales without taking on such heavy risk. The following list is some of the best ungated products to sell on Amazon that consistently trend year after year.
1. Home and Kitchen
This category is the very definition of evergreen. People are constantly upgrading their kitchens or organizing their homes. These items will never go out of style:
- Silicone spatulas: These are cheap to source, available in countless colors, and perfect for bundling up in gift sets.
- Storage bins: Home organization hacks are trendy, and these year-round products always offer great upselling opportunities.
- Cutting boards: Lightweight, cheap to ship, and always in demand from budding home cooks.
2. Toys and Games
Within both gated and ungated products on Amazon, toys will always be strong performers. The non-branded ones that avoid licensing and are ungated can sell just as well as gated brands:
- Puzzles: During the holidays, sales on these always spike. For all the other times in the year, there’s still a steady demand from hobbyists.
- Card Games: Small, inexpensive, and always an easy win for new sellers.
- Non-branded building blocks: Yes, Legos are firmly hidden behind the Amazon gates. However, parents still love affordable alternatives to the big brands, so these stay popular.
3. Pet Supplies
Pets never stop being cute, and their owners never stop buying to keep them happy. Best of all, customers tend to stay loyal to products that work well:
- Grooming gloves: For any seller looking to get into the pet niche, these are a must and are often highly rated by customers.
- Leashes and collars: Simple products with endless room for variations in design.
- Feeding bowls: In certain styles, they’re low competition, used daily, and easy to ship.
4. Sports and Outdoors
Fitness is a trend that isn’t slowing down anytime soon. Products here move quickly, especially those aimed at home workouts:
- Yoga mats: This market is kept fresh with new designs, repeat buying, and eco-friendly designs.
- Skipping ropes: Low cost, compact, and perfect for sellers who want a fitness niche staple.
- Reusable water bottles: Demand is continuing to grow thanks to the push for sustainability.
5. Office Products
It doesn’t matter if they work from home or a skyscraper. People need office supplies, and that means these products remain a steady market:
- Stationery sets: Customers love bundles of color-coordinated office goodies, especially if they offer variety.
- Planners: Strong staples that just so happen to get more popular around the end of the year.
- Desk organizers: Great little impulse buys for those who have enough of the clutter. Good options from minimalist to colorful.
6. Industrial Supplies
B2B buyers are the customers keeping this category thriving. Items here are practical and best sold in bulk:
- Work gloves: High usage in construction and DIY projects means steady sales.
- Basic tools: We won’t sugar coat it. Most pros aren’t going to be caught with non-branded tools on the job site, but DIYers and apartment owners still need basic tools.
- Label rolls: Strong reorder potential from small businesses and, believe it or not, other drop shippers.
7. Other Easy Niches
Some categories don’t really fit into the main groups, but these top niches are still worth mentioning because they’ve been consistently ungated, even in 2025:
- Baby bibs and soft toys: Everyday baby items with strong repeat purchases.
- Paint brushes and craft kits: Hobbyists and parents love buying them in bundles.
- Phone charging cables: These are high turnover and affordable. Everyone needs them and they’re easy to differentiate with small features.
- Entry-level ukuleles: Fun and inexpensive instruments that beginners love. An ideal product for anyone venturing into the musical instrument niche.
- Reusable shopping bags: With more cities pushing for plastic-free living, these bags sell well and come in many fantastic designs.
- Portable LED lights: Small, battery-powered lights that are practical for campers and those who need backup light when the power goes out.
For those new to selling and worried about selling on Amazon and restrictions, these products are all a safe choice. For seasoned dropshippers, they’re a quick and easy way to test if a niche is going to work out.
So, keep them in mind as you build your store.
How to Choose the Best Ungated Products to Sell on Amazon
Choosing the right products is where many new sellers will either take off or stall. Whether or not an item is ungated isn’t an indicator of whether it will sell well. Picking the right mix of demand, low competition, and easy sourcing is key. The good news is that plenty of ungated product examples fit the bill and are easy to sell on Amazon once you know what you’re looking for.
Start by checking Amazon’s own tools. The auto-approval Amazon categories and auto-ungated Amazon list help you work out which products you can list immediately without having to unlock gates.
From there, use keywords and product-finding tools to see what shoppers are actually looking for. Look for a combination of high search volume and low competition—this is the winning combo.
Don’t put all your effort into seasonal items unless you’ve planned the timing well. Also, stay alert and try to follow products that are highly likely to become gated later down the road because of safety and brand restrictions.
Staying on top of category changes is hands down the best way to keep your dropshipping business flexible and ready to grow.
Finding Ungated Amazon Products: Practical Tips for 2025
Navigating ungated and gated products on Amazon feels like a hassle, but finding products isn’t too complicated. Here’s a quick way to stay ahead:
- Check Seller Central: Always confirm category restrictions first. This keeps you clear of unexpected selling on Amazon restrictions.
- Use Easync’s Hot Items tool: A part of the Easync Amazon Automations, this tool pulls the most popular and best-selling products from Amazon. Sellers using it can see a sell-through rate up to ten times higher than if they were to search manually. Best of all, the picks aren’t pulled from other members’ stores, so you’re not just fighting the same competition.
- Test before scaling: Create small batches of listings, see what actually works, then double down on what’s selling like hot cakes.
With this approach, you’ll know how to find ungated products on Amazon and stay well ahead of trends without relying on gut feelings and guesswork.
Important: Information here is accurate at the time of writing, but Amazon may update category requirements at any time without notice. Always double-check before investing your time or money into a new product.
It’s best to check with Amazon Seller Central in your country or region before listing, just in case:
- USA: https://sellercentral.amazon.com/
- UK: https://sellercentral.amazon.co.uk/
- EU: https://sellercentral-europe.amazon.com/
- Australia: https://sellercentral.amazon.com.au/
Start Selling Faster with Ungated Products
Selling on Amazon for new dropshippers becomes much easier if you start with ungated products. These let you build up experience, generate sales, and avoid the approval process that sells even seasoned sellers down.
Still, success depends on much more than just picking open categories. You need the right tools.
Easync is built with Amazon sellers in mind. Its product research features make it much easier to find profitable products (gated or ungated).
Try Easync’s free trial today and see how quickly it can help grow your Amazon store.
FAQ: Quick Answers for Busy Sellers
What is “auto-ungating”?
Auto-ungating happens when Amazon automatically approves your listing without needing extra documents. It usually applies to sellers with accounts in good standing and low-risk products.
Can categories become gated later?
Yes. Amazon often updates policies, so an open category today might need approvals tomorrow. Always check Seller Central before adding new products.
How can I check if a product is gated or ungated?
Search for the product in Seller Central and then try to list it. If Amazon prevents you and asks for additional documents, you’ve got a gated product.
Are there risks in selling only ungated products?
Only listing ungated products can limit growth and make competition tougher. These categories are good for new sellers, but expanding into gated categories later opens more opportunities for profit.
What can I sell on Amazon without approval?
Anything in an open (ungated) category and not restricted by brand or ASIN. Approval is usually not needed for many generic, everyday items, but always confirm in Seller Central before listing.
How do I know if a product is gated on Amazon?
In Seller Central, go to Catalog → Add a Product, enter the ASIN/UPC, and check the status. If you see “Apply to sell” or a warning about brand/category restrictions, it’s gated.
How to get ungated products on Amazon?
Click “Apply to sell” and submit Amazon’s requested documents – typically invoices from authorized distributors (dated within 180 days), brand authorization (if needed), and solid account health. A Professional seller plan and accurate product data also help.
How to find ungated products on Amazon?
Research products, then bulk-check them with Add a Product to see which are immediately sellable. Favor non-branded or widely distributed items, work with distributors who provide valid invoices, and track niches where you consistently get “List” instead of “Apply.”
Noah Edis is a freelance writer and systems engineer with a wealth of experience in modern hardware and software. When he’s not working on his latest project, you can find him playing competitive dodgeball or pursuing his personal interest in programming.
