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This article will cover such a niche as dropshipping jewelry. If you wonder how to start a custom jewelry business, you will find a lot of helpful information in our article. Keep reading!
An online jewelry store is a lucrative and prestigious business. There is always a need for jewelry. A high mark-up on a product provides a good income. Therefore, jewelry has always been appreciated. Most people now wear at least one piece of jewelry. During the holidays, jewelry store sales increase significantly. The profit from the sales of such a store is very substantial.
The jewelry business is a fairly popular area. Therefore, those stores will be able to succeed in this business, which competently composes the assortment and will be able to guess the target audience's preferences.
According to the sales statistics for 2021, about 20 million people buy jewelry every day. It is profitable because of the high margins. On the sale of just one piece of jewelry, you can earn an average of $250-300. The fact is that it is difficult for a buyer to determine the initial price of a jewelry product, except to know the value of a gemstone. Most often, customers choose jewelry based on their appearance. And this opens up great opportunities for sellers.
So that even with a small volume of sales, an online jewelry store can bring a good income.
Let's take a look at the pros and cons of jewelry dropshipping.
Of the pluses, we single out:
- The delivery of jewelry does not require high costs since the indications are negligible in weight and size. However, some of them are very fragile, so the packaging must be of good quality to avoid breakage or damage
- The choice of jewelry is vast. You can add different product categories to your store or focus on something specific. anyway, it will wor
- You can choose from a variety of suppliers. But with regards to jewelry dropshipping, it is worth focusing on several large sites, which we will talk about below
Apart from the pros of selling jewelry, there are also downsides. Among them are:
- The demand for jewelry is high, although, in recent years, it has been steadily declining due to a decrease in the population's income. Against this background, inexpensive but original jewelry becomes relevant.
- High competition. Since the niche is quite profitable, there are many competitors here. You will have to lure customers with original offers, great prices, and all kinds of promotions and gifts. So your profit can be reduced.
- As with all types of dropshipping, the significant disadvantage is that you do not have access to the product and cannot be sure of its quality.
When talking about jewelry dropshipping, you should pay attention to AliExpress. Yes, the stage is enormous, and there is a chance to get on an unscrupulous seller and choose good items for dropshipping.
First, contact the supplier directly to learn more about their products.
Next, evaluate his interaction with you as a potential buyer. If your budget allows you, then order several types of goods from a potential supplier and evaluate the delivery speed and quality of the goods. Keep in mind that you will better understand your future customers by being in the buyer's place.
Another site where you can find jewelry items for your dropshipping store is Amazon. There is an Amazon Handmade section where artisans sell their work. Choose what interests you and sell the same as with AliExpress suppliers.
There is such a listing parameter as BSR (best seller rank) on Amazon. In other words, it is the rating of the item. The higher this indicator, the less popular the product. This indicator is formed based on the history of sales. Since this indicator is updated every hour, it is unstable. Therefore, when choosing a product, be guided not only by the BSR indicator at the moment. Trace the history of BSR goods over a more extended period. You need to choose products that have been sold more or less regularly. Not necessarily their BSR below. It is better to choose a product that has been sold many times, more than one or a few times.
It happens that the product does not have a BSR at all. There are several reasons for it.
- The product has just appeared on the market and has not yet gained popularity.
- The product has been on the market for a long time and has not been sold at all
- Crash of the Amazon system (the rarest complicity)
We do not recommend choosing goods with a 1-2 BSR because the products are top-rated and actively sold. Then the competition here will be maximum. At the same time, do not select products with too high BSR. Then the product will not sell at all. Focus on the mean. You can quickly increase the product's popularity by making a high-quality description and organizing high-quality advertising.
For example, let's take the product Necklace. Its BSR is 8 in the jewelry category and 1 in the Men's Necklaces subcategory.
That is, the product is top-rated. BSR is also formed based on customer reviews. As we can see, Men Sturdy Cuban Chain Necklace has a lot of positive reviews. So the seller is reliable and a high-quality product.
To start dropship jewelry, you need to delve deeper into this topic. Next, you will see your business through the eyes of your customers and better understand their motives for purchasing such items. So let's get started.
Below, we list the top 10 best products to sell in 2022. You can add these products to your dropshipping store, taking into account your preferences. These are versatile products that are made both from expensive materials with precious natural stones and also ones made from inexpensive raw materials, using rhinestones or cheaper analogs of precious stones.
Rings are the most popular jewelry among both women and men. Jewelry such as rings instantly draws close attention to a person's hands.
Cocktail rings. The meaning of a cocktail ring is that it can complement and replace any festive outfit. It is no coincidence that the most modern way to wear such rings is to combine them with jeans, a laconic shirt in a masculine style, or a minimalist dress without unnecessary details.
Best Sellers Rank: #55,019 in Clothing, Shoes & Jewelry (See Top 100 in Clothing, Shoes & Jewelry)
#2 in Women's Rings Enhancers
#33 in Women's Engagement Rings
#165 in Women's Statement Rings
2 Bracelets add elegance to the look.
In countries with cold climates, people wear long sleeves most of the time. And often, such an elegant accessory remains practically unclaimed.
But if there is an opportunity to bare the wrist and decorate it with a thin chain or a massive cuff bracelet, no need to neglect this: the hands traditionally attract men's looks and produce a hypnotic effect in constant motion.
Best Sellers Rank: #776 in Clothing, Shoes & Jewelry (See Top 100 in Clothing, Shoes & Jewelry)
#1 in Women's Tennis Bracelets
Chains have always been and remain the most popular and elegant accessory. Correctly selected chains can complement the image with showiness, elegance and highlight the best features.
Best Sellers Rank: #282 in Clothing, Shoes & Jewelry (See Top 100 in Clothing, Shoes & Jewelry)
#1 in Girls' Necklaces
#1 in Women's Choker Necklaces
Earrings are a fantastic piece of jewelry that can accentuate a woman's features or highlight her adorable outfit.
The most solemn type of jewelry - the ceremonial necklace - is gradually becoming a thing of the past, to the great regret of connoisseurs of high jewelry art. The necklace is too demanding and does not correspond to the dynamics of modern life.
The place of the main decoration, "on the way out," was taken by long earrings and chandelier earrings ("candelabra") similar to figured chandeliers. They perform, in fact, a similar role: they draw attention to the oval of the face and the length of the neck, magically sway and flicker with each step, and, by their size, can demonstrate the owner's well-being. Like a necklace, these earrings require a high hairstyle.
Best Sellers Rank: #392 in Clothing, Shoes & Jewelry (See Top 100 in Clothing, Shoes & Jewelry)
#1 in Women's Stud Earrings
#2 in Men's Earrings
People always want a beautiful combination of accessories like rings, bracelets, and pendants. A pendant is a piece of jewelry worn not exclusively around the neck. Pendants can be attached to earrings, bracelets, handbags, belts, sunglasses. In addition, pendants are used with chains, ribbons, or even threads at the owner's request.
Best Sellers Rank: #29,556 in Clothing, Shoes & Jewelry (See Top 100 in Clothing, Shoes & Jewelry)
#115 in Women's Pendant Necklaces
Cufflinks are clasps that fit into the loops of the cuffs of a men's or women's shirt. Style and fashion suggest that cufflinks should match the color of the garment. The shirt's cuffs play a crucial role and dictate the style of all the other accessories in the image. Watch, wedding ring or ring, tie clip, belt buckle, bracelet, clothing accessories should be in the same shade with them. If the watch is gold, then the same should be cufflinks. If a sports watch is of a steel shade, then the cufflinks should be silver or with dark decor, without stones.
Best Sellers Rank: #11,855 in Clothing, Shoes & Jewelry (See Top 100 in Clothing, Shoes & Jewelry)
#1 in Men's Cuff Links
7 Hair jewelry.
First of all, these include tiaras. Sometimes any girl wants to feel like a princess and complement an evening or festive look with a wreath. Now, as never before, precious hair accessories are returning to women's wardrobe, both in their traditional form - tiaras, tiaras, combs, and headbands and in the original reading, when a brooch is woven into the hair, for example.
Best Sellers Rank: #3,503 in Handmade Products (See Top 100 in Handmade Products)
#4 in Handmade Clips & Barrettes
It can become a central accessory for any look.
The brooch is currently undergoing a new birth. This jewelry has its own story: someone says that a brooch is a sign of bad taste, and someone, with the help of this little thing, wants to emphasize the style and individuality. It doesn't matter who is right because everyone has unique preferences. However, it's hard to argue with the fact that a brooch is a bright, unique, and colorful thing. There are different brooches for people of different ages and specific occasions and outfits.
Best Sellers Rank: #306,681 in Clothing, Shoes & Jewelry (See Top 100 in Clothing, Shoes & Jewelry)
#853 in Women's Brooches & Pins
Piercing is one of the most popular types of body jewelry. Punctures in specific places on the body and beautiful accessories will help make the look stunning! Piercing with the use of gold and precious stones contributes to the treasury of material values and the best gift for a loved one. Anyone has their attachments, inclinations, and ideas about beauty. Gold piercing jewelry creates a unique and, at times, inimitable individual style of men and women who are not indifferent to modern fashionable passions and hobbies. Even for those who do not remarkably follow the fashion trends, it will be satisfying to receive ear jewelry as a gift or buy a piercing on their own.
Best Sellers Rank: #1,178 in Clothing, Shoes & Jewelry (See Top 100 in Clothing, Shoes & Jewelry)
#1 in Women's Body Piercing Screws
It can be considered the most practical piece of jewelry. Today there is even such a term among professionals - jewelry watches. At the same time, these models can be considered the most valuable jewelry: they complement and adorn the image of a person and show the time, report the date, and other helpful information.
Best Sellers Rank: #10,602,454 in Clothing, Shoes & Jewelry (See Top 100 in Clothing, Shoes & Jewelry)
#45,148 in Women's Wrist Watches
We hope our article helped you understand if dropshipping jewelry is right for you. Easync is here to help you automate your business!